13.01.10
AOP Photographer Awards 2010
The Call for Entries has been launched for the 2010 Photographers Awards – the most prestigious and highly-respected competition for professional photographers. Entries can be submitted online from 8th February. To enter the competition you must be a Full or Provisional Member of the AOP plus this year a non-member category that is open to commissioners of photography in Advertising, Design and Publishing has been included.
This year the AOP have changed the structure of the categories to provide a fresh approach to familiar areas, and we have introduced new categories to keep pace with changing technology and to show the relevance of great photography in our industry. There is a new on-line entry system to simplify and modernise the whole submissions process and we have reduced the cost of entry from last year.
The Categories are as follows:
Commissioned – work created as a result of an external brief. The work may or may not have been published or even provided to the commissioner.
Non-commissioned – work that is created by the photographer of his or her own volition. Images may be personal work, submitted to a library or gallery or sold on a commercial basis by the photographer or their agent.
Commissioned Categories [single & series judged separately]
Advertising – The objective is to transmit a message that sells a product, idea, service or brand, perhaps as part of an advertising campaign.
Design – Product, brand, corporation or relative situation; Design can cover the promotion, awareness or illustration of all these things.
Editorial – Reportage and news-based images, current affairs or other situations that provide informative material.
Documentary – A series of images that portray a truth, a narrative, a series of events that draw parallels between each other, to tell a visual story across a set of 4-8 images. Due to the nature of the genre, this category only allows basic adjustments to the brightness, colour and contrast of the image, with no major digital manipulation permitted.
Non-commissioned Categories [single & series judged separately]
Body – Flesh and blood, living (or dead) creatures. Be they abstract, figurative, a portrait, single or many, the emphasis here is on the body or bodies rather than the environment in which they are present.
Environment – A situation or place, the emphasis is on the whole rather than the constituent parts.
Object – Inanimate object(s) or still life. Can be any object in any place, the emphasis being the object rather than its surroundings.
New Categories
Innovation – designed to accommodate both commissioned and non-commissioned work that involves both new and converging media, that is different media which could be combined together in one piece of work, be it illustration / CGI and photography, still photography and moving image and so on. Entry specifications and technical data can be found in a separate technical document that will be available on the awards website (before on-line entry opens).
Note: all entries in this new category (open only to AOP members) will be judged together.
Best Commercial Use of Photography – this will be judged in 3 sub-categories, consisting of work submitted by:
Advertising Agencies1.
Design Agencies2.
Publishing3.
Open to commissioners of photography in the above areas who will nominate a single image or a series of images which promotes or represents the reason for publication and that they believe makes the very best use of photography.
Singles & Series will be judged together by a panel of photographers. Work submitted to the Best Commercial Use of Photography category must have been published since 1st August 2008 and must have been commissioned by a client. The entries should constitute the complete final artwork that ran, i.e. all copy etc. should be included.
For further information visit: www.the-aop.org
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