20.01.10

The Promised Land

Jody

© Seba Kurtis

A new body of portraits by photographer Seba Kurtis explores the rich diversity of the British population in a new commission by Vauxhall Motors Photographer Seba Kurtis first arrived in Europe as an illegal immigrant from Argentina. He followed the dream of a perfect life that attracts many to first world countries, considering Europe as a Promised Land.

In this stunning series of portraits commissioned by Vauxhall, Kurtis explores his pre-conceptions of British people whilst simultaneously re-inventing what it means to be British in today’s multicultural society. Fascinated by stereotypical characters like the English Rose and the British Gentleman, Kurtis wanted to analyse how their modern re-incarnation differs from the original, drawing a parallel between the idealised classic British life imagined as an immigrant, and the everyday reality.

In this cathartic work he travelled to London, Manchester, Blackpool, Cheshire, Birmingham, Liverpool, Bradford, Rhyl and Brighton, where he spent days shooting on a large format camera, documenting hundreds of people. In his personal re-interpretation of classic British characters, Kurtis captures an insightful snapshot of the UK today whilst getting to know the people who are now part of the country’s population.

As a trademark of his work, Kurtis purposely ruins the films whilst still undeveloped, exposing them to the sunlight for a few seconds. This action results in the photographs taking on imperfections and light, symbolising both a positive message of hope and a reminder that the dream of a perfect life is always to be balanced with reality.

Winner of the Vauxhall Collective Photography category Seba Kurtis was chosen by a panel of industry experts for his ability to create powerful and yet delicate work, drawing from his own personal experience to reflect on universally shared emotions. Commissioned by Vauxhall Motors to create a body of photographs on the theme “reinventing British classics”, he has produced a series of portraits capturing the essence of British people today; whether they are born and bred in the UK, second generation residents or illegal immigrants.

8 February to 5 March

Tricycle Theatre
269 Kilburn High Road
London
NW6 7JR

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