01.07.09

R.I.P. Kodachrome (1935-2009)

R.I.P. Kodachrome (1935-2009)

Kodak is taking Kodachrome away. The company has announced that it will retire the world's first commercially successful colour film, which today accounts for "a fraction of one percent of Kodak's total sales of still-picture films," according to a press release from the company.

While Kodak remains the global leader in the dwindling film business, the company now derives about 70% of its revenues from commercial and consumer digital businesses.

Kodak has arranged its own online slide show of "great Kodachrome moments" including Steve McCurry's famed Afghan girl photo that ran on the cover of a 1985 issue of National Geographic.

McCurry will shoot one of the last rolls of Kodachrome, and his photos will be donated to the George Eastman House International Museum of Photography and Film in Rochester, New York. Meanwhile, there's still time to  on the last remaing rolls of Kodachrome, but you better get it fast. Kodak estimates that current supplies will run out by early this Autumn at the current sales pace.

www.kodak.com

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