Colorworld's new survey brings colourful results
After launching their first customer survey in August, Colorworld have had some glowing results
Colorworld launched the survey as part of their new marketing strategy, introduced by their new Marketing and Sales Manager Hannah Frawley. Hannah states they are placing customer interaction as a priority in their new strategy, “Knowing exactly what your customer needs is the basis of any good business. I wanted to really understand the people we interact with on a daily basis and learn about how they work and what they need from us in order to support their businesses – especially in these hard economic times, we need to be supporting each other as best we can.”
The survey, launched at the beginning of August, covered all areas of Colorworld Services and asked what the company's customers need. Business Development Manager Mike Brydon said, “Our main aim was to see how our customers perceived us; are we giving them what they need and are we doing it well?”
The results were said to be very pleasing with 40% of Colorworld's entrants rating their customer service as ‘Excellent’ (Scale of 1 – 5, 1 being Poor, 5 Being Excellent) with a general overall satisfaction level above 70%. The highest rated area of Colorworld services was on their Product Quality section, with over 45% stating it as ‘Excellent’, an overall 70% of entrants stated Product Quality as high or better.
The third-highest area was in Industry Knowledge – nearly 40% of entrants rated Colorworld's Industry Knowledge as ‘Excellent’.
All entrants were put into a prize draw to win a Google Nexus 7 Tablet worth £200 and the winner was Richard Galloway of Galloway Photography in Surrey.
The survey will be repeated next year to see how Colorworld have improved and supported their customers even better in 2013.
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