Increased sales - Ilford's belief in print pays off
Harman, the manufacturers of the Ilford brand of black and white photographic products, has reported a growth in its revenue and profits after the company kept focusing on its print and paper productions
Sales are said to have increased from £22.6m to £23.6m in the last year, with operating profits up to £2.2m from £1.9m the previous year, says the company.
Despite a global decline in demand for monochrome film and paper, Harman explained it had seen growth in its Ilford black and white division. Growth is mainly said to be driven by demand from North America, which accounts for over 40 per cent of export sales.
Steven Brierley, Director of Sales and Marketing at Harman, said, “Many of our competitors have reduced their offering significantly, while others have refocused their efforts on digital technology. We have stayed strong, certain in the knowledge that there is still demand for our products. Clearly, we’ve scooped up many of the sales opportunities left by those who’ve exited the market. More than anything, we continue to drive the business forward with new technological developments, new products and new income streams. We will continue to offer a diverse range of black and white film, and paper, to ensure our customers have the breadth and depth of products they want. We have many things due to be launched in 2013 and are very excited about the future.”
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