23.07.12
Canon launches EOS M
Canon today expands its EOS range with the launch of the new EOS M, its late voyage into the CSC market.
The company’s first ever compact system camera (CSC), the 18 megapixel EOS M is designed for those who use photography to share their everyday passions – from food, to fashion and culture, music and art. Offering DSLR-quality imaging, creative features and Full HD movie creation in a compact model it features a simplified design and 35 per cent fewer physical buttons.
The model launches alongside two new lenses, the EF-M 22mm f/2 STM pancake and the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom, as well as a new compact EX Speedlite – the Speedlite 90EX - as the camera has no built in flash. For those who want to push their images even further, the EOS M can also utilise Canon’s extensive range of EF lenses with the new Mount Adapter EF-EOS M, for more creative freedom.
We asked latecomer Canon, why now for a CSC? David Parry Product Intelligence Professional for photo and video products at Canon UK told PM: “The CSC market has been around for a little while now and we have decided to really enter the market now because we feel it’s right for the type of product that we’ve announced. We waited until the 650D was already launched because we wanted to use the technology in that for the new M, which covers a lot of the new technology inside the 650D such as the hybrid CMOS sensor with the hybrid AF."
The quality of a Canon DSLR
The EOS M’s high-resolution, 18 megapixel APS-C hybrid CMOS sensor is the same as the sensor inside the recently launched 650D. The large sensor allows photographers to artistically blur the background for beautiful portraits, or for close-ups with impact. With the inclusion of Canon’s DIGIC 5 processor, the brand says colours ‘pop’ and skin tones are natural, while a super-fast shutter allows split-second action capture. The atmosphere of evening shoots and challenging night-time scenes are also easily recorded in detail with the EOS M’s sensitive native ISO range of 100-12,800 (extendable to 25,600). This new design features a Hybrid AF System that supports super-fast, accurate AF when shooting stills and movies.
Touch technology features in the high-resolution, 7.7cm (3.0in), Clear View LCD II Touch screen, the EOS M gives you as much or as little control over your photos as desired. Select different shooting modes and settings via the on-screen icons, or the Scene Intelligent Auto can adjust the camera settings according to the subject and shooting conditions.
Any one of Canon’s extensive range of EF lenses can be connected via the new Mount Adapter EF-EOS M. With one of Canon’s Speedlite flash units, you can also explore creative lighting techniques to add an extra level of interest to your shots. Alternatively, create unique images with a range of Creative Filters like Toy Camera effect, Grainy B&W or a filter that mimics the distortion of a fish-eye lens. The filters can be applied before the shot is captured, with the result previewed in Live View, allowing you to experiment with different effects before selecting the perfect treatment for your final image.
EOS Movie and Video Snapshot
The EOS M lets you switch to Full HD video with stereo sound and Video Snapshot mode also helps family and friends avoid long home movie viewing sessions, guiding you to create exciting movies in-camera, with a professionally edited feel.
Extending the EOS System with dedicated accessories
In addition to compatibility with Canon’s existing EF lenses , accessories and Speedlites, the EOS M launches with its own bespoke range of compact accessories. Two new EF-M lenses offer portability and high performance when using the new model – the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom and the EF-M 22mm f/2 STM pancake lens. Both feature new Stepper Motor technology for exceptionally smooth AF performance while their compact designs offer the perfect form-factor to complement the camera’s pocket-sized body.
Additionally, the EOS M will ship with the new Speedlite 90EX flash unit as standard. Lightweight and highly-compact, it offers a maximum guide number of nine and supports wide-angle lenses, making it an ideal general-purpose flash for everyday use. A wireless master function also allows the control of multiple flash guns wirelessly, allowing more advanced users to experiment with a range of creative lighting effects.
EOS M – key features
• The quality of a digital SLR in a compact body
• Scene Intelligent Auto
• Interchangeable lenses
• Create out-of-focus backgrounds for high impact
• Touch-screen
• Atmospheric photos in low light
• Full-HD video with Video Snapshot Mode
Pricing and availability
Body and 18-55mm kit lens: £769.99
Body & 22mm Pancake (and adapter): £879.99
Body & twin lens kit (18-55mm &22mm Pancake): £949.99
Lens adapter: £129.99
Speedlight: £119.99
The EOS M will be available from October.
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