Ilford introduces walk-in Chrome-Camera project

Ilford has announced a new creative photography project with the Chrome-Camera, a walk-in camera based at the Ilford site in Switzerland.

The camera will be used to create prints using direct exposure on Ilfochrome, a unique direct positive colour material.

The Chrome-Camera is a joint project between Ilford Imaging and German photography artist Heino Heimann. The finished camera will measure 6m in length, 2.5m in height and 2.5m in width and features a lens specially sourced by Heimann from Italy. The Chrome-Camera will be used to create prints measuring up to 50 x 80 inches on Ilfochrome media, developed on site by Ilford. The unique print result promises to have the optical powers of the human eye in terms of image sharpness and resolution.

The Chrome-Camera will be rented by international photo artists, who will have the opportunity to explore the creative potential of the camera and create prints on Ilfochrome media. College and university groups from Switzerland and beyond are also invited to visit the Ilford site to experiment with the Chrome-Camera and learn about direct exposure on Ilfordchrome.

“My two great passions in photography are to use my art to push boundaries and to educate the younger generations. Therefore the Chrome-Camera project is a fantastic opportunity for me,” says photography artist Heino Heimann. “It is a privilege to be working with an internationally-renowned media such as Ilfochrome and I am excited to be able to offer other artists the opportunity to do so too.”

Those interested in renting and visiting the Chrome-Camera at Ilford in Marly, Switzerland are invited to contact Heino Heimann via info@heinoheimann.de. Readers can also follow Heino Heimann’s progress in building the Chrome-Camera via the Ilford website.

For more information on ILFORD, please visit ilford.com

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