16.08.12
Professional Photographer's tip week: Advertising, tip 4
Our penultimate tip in our advertising themed week is about the importance of business cards.
It’s a familiar scenario, you’re chatting away to someone new and the inevitable topic of occupation comes up. People’s ears prick up when you tell them you’re a photographer and say that they’d love to see your work. You might have a good family portrait you took in your wallet or purse but you want to show them something that really makes them think ‘Wow. I want to visit your website!’
Having a business card that shows off your photographic skills is essential for making lasting first impressions and gaining new clients. You never know when a potential commission could crop up, so it’s always best to carry some of these invaluable sales tags with you.
But what do you put on it? How can you make your card stand out? Our bite size tips will help you on your way to making that all important lasting impression.
1. Image: The image is the first instant hit for your business card. You want to choose a dynamic image that sums up your photographic style and passion. It should be eye-catching an unusual, unique to you as a photographer.
2. Texture: The next thing to grab a client’s attention after they are wowed by our business card image is the texture of the card. Some of the best business cards use high-quality card stock or unusual mediums to print the cards on. Having a quality feel card suggests your photography is of that same quality.
3. Info: Make sure your card has all the relevant information about your style, website and contact. You might even be tempted to put a little spec for the photo on the front, just to add that spark of professionalism.
4. Distribution: Put your cards wherever your demographic are. Whether it’s a classy wine bar, a bridal shop or a subway having your cards in view of your demographic can only lead to good things. With shops, do ask the owner that if this be appropriate. Alternatively form a partnership, as mentioned in a previous tip of ours this week and advertise your cards that way.
Have a look at some great examples below to get your inspiration flowing.
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