10.08.12

Professional Photographer's tip week: Copyright, Tip 5

PP's tip week: copyright

It’s Friday, it’s nearly the weekend, so that means it is time to conclude our copyright themed tip week.

Today’s final tip on copyright is on the importance of searching your images:

Even when you think your images are safe and you have your name to them, there is always the chance that they will slip through the net and end up somewhere you don’t want them to be.

Images often end up on other people’s websites or even used in advertising and promotional pieces. Our final tip is therefore about how to search for your images and see where they’re nesting on the web!

It’s likely you know what your most popular images are and it makes sense to see where they are being used. It is therefore a good idea to run a quick search for them.

For quick searches you can use an image search engine such as TinEye. TinEye is a reverse image search, where you can upload your image and see where it’s appearing or type in the URL address of your image, such as from your website, and track it that way.

The TinEye search will bring up a list, detailing every web page your image is or has appeared on. It will also tell you if modified versions have been made. TinEye is also free to use.

For a more advanced system you can try Digimarc, which allows you to embed imperceptible, persistent digital watermarks into your images to communicate ownership and other information, wherever the images travel across the Internet. In addition to the basic service, they offer three editions to meet specific needs:

Professional:
For individual photographers and image creators with up to 2,000 images. Digimarc Search Service is included to help you locate where your images are being used online.

Small Business:
Allows up to 5,000 images per year, along with enhanced search options and preferred support, training and service benefits.

Enterprise:
Unlimited number of images with volume embedding options and seamless integration with your existing workflow. Add LicenseStream for automated licensing and royalty settlement.

 

Searching for your images is invaluable for finding out where and why they are being used. The main thing though is to use these tools first and foremost to understand how your images are being used and then make decisions about how to respond.

We hope you've enjoyed our copyright themed tip week! Stay tuned for next week's theme on 'advertising'.
 

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