22.08.12
Professional Photographer's tip week: Exhibiting, tip 3
Our third tip in the exhibition themed week is all about analysing space.
When you have decided on your venue you need to judge how much space you want to fill. If you have a large venue you don’t want it to look too sparse, but you don’t want to overfill it either. The same idea applies to a small venue.
Whatever print or frame sizes you have decided on, the images should be spaced between one and two frame sizes apart, and at eye level. If space is very limited then two rows of A3 frames, one width apart, is normally advisable.
Ensure your exhibition space is easy to move around and that all images are easily accessible. If your theme tells a story then ensure the flow of your images is correct and that it leads visitors neatly around your exhibition.
As mentioned in one of our previous tips, it’s always good to have your shiny new business cards dotted around the exhibition. It’s also a nice idea to provide some form of refreshment, so people feel relaxed and can take their time to enjoy your work.
In tomorrow’s tip we will be looking at advertising your exhibition and how best to drive people through the doors and, more importantly, get them coming back again and buying your work.
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