17.09.12
Olympus announce new cameras, lenses and compact brand
Olympus has announced a new range of cameras, including a new brand, and new lenses.
Firstly is the announcement of the new Olympus Stylus XZ-2, a high-end compact. Like the XZ-1 before it, the new Olympus STYLUS XZ-2 is pocket-sized and has an improved lens. It also has customisable controls, a touch-sensitive tilt screen, the TruePic VI image processor, Full HD movie recording and FlashAir compatibility for sharing images directly on social networks.
The camera will be available in black from late October with an RRP of £479.99
Secondly is the announcement of the Olympus PEN with OM-D quality.
Olympus has transferred the Live MOS sensor from its Micro Four Thirds O-MD to its range of PEN cameras. The result is the new PEN Lite (E-PL5) and new PEN mini (E-PM2), which combine image quality with style.
The new sensor teams up with another O-MD component – the TruePic VI image processor for faster AF. Both cameras have in-body IS for blur-free recording with any lens, 12 Art Filters and a direct wireless link to social media for sharing images via smartphone. In spec terms, the PEN mini is very nearly as strong as the Lite.
Both the PEN Lite and mini are available from late October with a M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 IIR lens. Bundled with the new FlashAir card, the new Lite costs from £599.99, the new mini from £499.99
Next on Olympus’ announcement list are the four new lenses for the Olympus Micro Four Thirds system.
The range includes the new splash and dust-proof M.ZUIKO DIGITAL ED 60mm 1:2.8 (120mm) Macro lens. It includes bokeh and a Focus Limit switch which can be added to the O-MD E-M5 and PENs.
The large aperture M.ZUIKO DIGITAL 17mm 1:1.8 (34mm) lens is currently under development.
The third lens of the quartet is a collector's item; a limited-edition black version of the existing M.ZUIKO DIGITAL ED 12mm 1:2.0 (24mm) wide-angle ‘Street Photography’ lens, including a metal lens hood and cap.
Lastly is the slim 15mm (30mm) 1:8.0 Body Cap lens, ideally to be used with a PEN.
The 17mm goes on sale in early 2013, whereas the other three will be available from October.
Finally Olympus announced Stylus, a new brand for compact digital cameras.
The Stylus brand consolidates all Olympus compact digital cameras under a single banner. The Stylus line will make its debut in the autumn of 2012.
The new compact digital cameras coming out this autumn will benefit from a host of unique features derived from the advancements made through the PEN series of Micro Four Thirds cameras and its flagship OM-D camera. By launching all these products under a unified worldwide brand – Stylus – Olympus hopes to establish a consistent vision and concept common to all products that will resonate with users. At the same time, each camera will be designed around its own unique concept, aiming to satisfy the specific needs of different users, from beginners to advanced users.
For more information about the products please visit olympus.co.uk
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