Marketing
You can be the greatest photographer in the world, but if no one knows you exist then you won't get much by way of business.
Marketing involves letting people know that you are there, telling them what you do, and convincing them that you are the best person for the job. It's not easy: for someone who has never been involved with professional marketing before, the whole process can be painful and unrewarding. However, don't fret.
The regular advice you'll read in Professional Photographer, and here on our website, will get you started on the right track. Using real-world examples from a variety of sources, we'll talk you through the basics and some specifics.
